You and a friend are having a picnic by the side of a river. Suddenly you hear a shout from the direction of the water–a child is drowning. Without thinking, you both dive in, grab the child, and swim to shore.
Before you can recover, you hear another child cry for help. You and your friend jump back in the river to rescue her as well.
Then another struggling child drifts into sight… and another… and another.
The two of you can barely keep up. Suddenly, you see your friend wading out of the water, seeming to leave you alone. “Where are you going?” you demand.
Your friend answers, “I’m going upstream to tackle the guy who’s throwing all these kids in the water.”
Are you trying to break your bad eating habits with “downstream” strategies? Wouldn’t be easier to take a little bit more time, go upstream, and fix the problems before they even get tossed in the water?
The answer is yes.
–From the book, Upstream written by Dan Heath; who adapted this from the original, which is commonly attributed to Irving Zola.